Marketing Hub

OUR APPROACH

HBUFC MARKETING HUB IS PART OF HBUFC PTY LTD.

AN EME SPECIAL ENTERPRISE COMPANY THAT’S 100% OWNED BY THE HBUFC TRUST. 10% OF OUR PROFIT IS DONATED DIRECTLY TO OUR NGO.

WE CAN BUILD A BRIGHT RAINBOW FUTURE.

WE’RE A STREAMLINE DIGITAL AGENCY WITH SIMPLE ONE-STOP MARKETING, SALES AND AFTERSALES SOLUTIONS.

WE’VE PARTNERED WITH CLIENTS ACCROSS A RANGE OF SECTORS AND COUNTRIES: SPORTS, ENERGY, FINANCE, COMPETITIONS.

WE USE COMPELLING STORY TELLING TO FEED MULTI CHANNEL MARKETING STRATEGIES SUPPORTED BY TARGETED CAMPAIGNS.
WE BUILD AUTHENTIC CUSTOMER JOURNIES TO DEVELOP MOTIVATED COMMUNITIES WITH STRONG BRAND AFFINITY, ENABLING US TO DRIVE GROWTH.

HOW WE WORK

 THROUGH COLLABORATION WITH PARTNERS, WE SHARE OUR ENERGY & ENTHUSIASM TO HELP BUILD NEW STORIES, COMMUNITIES, AND OPPORTUNITIES THROUGH A FRESH APPROACH ENSURING HIGH LEVELS OF BOTH CREATIVE AND ANALYTICS.

 WE UNDERSTAND A 360 MARKETING & SALES PROCESS FROM CROSS CHANNEL STRATEGY THROUGH CAMPAIGN DEVELOPMENT & BRAND BUILDING. WE SUPPORT WITH MULTI MEDIA CONTENT CREATIVE & WEBSITE DEVELOPMENT TO MANAGE THE ENTIRE CUSTOMER JOURNEY FROM ONLINE LEAD GENERATION, RELATIONSHIP MANAGEMENT TO DIRECT SALES SUPPORT.

Marketing and Customer Relations

FLEETWOOD UNITED FC

  • THE FYLDE COAST DERBY, A MATCH BETWEEN FLEETWOOD TOWN AND BLACKPOOL FC, TWO LOCAL RIVALS FROM THE NORTHWEST OF ENGLAND. WE WERE TASKED WITH CREATING A CAMPAIGN THAT WOULD INCREASE ATTENDANCE AT THE GAME, WHILE ENGAGING BOTH THE FLEETWOOD TOWN AND BLACKPOOL SUPPORTERS.
  • WE WERE TASKED WITH CREATING A CAMPAIGN TO INCREASE FLEETWOOD TOWN SEASON TICKET PURCHASES. WE DID THIS BY SHOWCASING STORIES OF WHAT THE CLUB MEANS TO IT’S FANS.

FILA

  • IN COLLABORATION WITH FILA, WE CREATED CUSTOM FOOTBALL FOR GOOD ARTWORKS BASED ON LEGENDARY FOOTBALLERS WHO HAVE USED THEIR PLATFORMS TO DO GOOD IN THE WORLD. THESE ARTWORKS WERE THEN PLACED ONTO FILA T-SHIRTS AND HOODIES WHICH ARE NOW FEATURED IN THE FILA MUSEUM IN ITALY. 
  • WE designed the hbufc kit range for 2023/24 in collaboration with fila. These designs are now featured in the fila museum in italy.

INYOSI SOLAR

  • We developed a lead generation campaign for inyosi solar called ‘your power’ to bring them a certain amount of leads over a 3 month campaign.
  • We deliver a weekly report into the inyosi solar team highlighting all areas of campaign performance, from lead generation, conversion rates, social media performance, etc.

HBUFC

  • We continue to build the hbufc brand from levereging clever and engaging storytelling.
  • Driving a consistent narrative that we are #morethanateam and #morethanagame enables us to move towards our goal of positioning ourselves as every south african’s favourite second team.
  • WE MANAGE AND RUN ALL MEDIA AND MARKETING FOR HBUFC.

FLEETWOOD UNITED FC

  • WE MANAGE AND RUN ALL MEDIA AND MARKETING FOR FLEETWOOD UNITED FC, A PROFESSIONAL FOOTBALL CLUB BASED IN DUBAI.
  • WE ARE IN CHARGE OF CONTENT BRIEFS, CAPTURING AND EDITING ANY CONTENT, POSTING AND COMMUNITY MANAGEMENT.

FTIFA

  • WE MANAGE AND RUN ALL MEDIA, MARKETING and sales processes FOR the FLEETWOOD town international football academy.
  • WE ARE IN CHARGE OF multiple ftifa accounts from different regions. we handle all CONTENT BRIEFS, CAPTURING AND EDITING ANY CONTENT, POSTING AND COMMUNITY MANAGEMENT.
  • we also build a custom crm for ftifa in order to promote automation to increase sales, re-market campaigns, and improve customer satisfaction.
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