Welcome to the HBUFC Marketing Hub

To help fund HBUFC’s operations, our trust owns a number of stand-alone businesses designed to bring in funds while providing top quality services to our customers. The HBUFC Marketing Hub is one such business which provides a wide range of marketing services to a number of customers in different sectors all around the world.

We understand a 360º marketing & sales process from cross channel strategy through campaign development & brand building. We support with multi media content creative & website development to manage the entire customer journey from online lead generation, relationship management to direct sales support.

Our approach

We use compelling story telling to feed multi channel marketing strategies supported by targeted campaigns.

We build authentic customer journeys to develop motivated communities with strong brand affinity, enabling us to drive growth.

We’re a streamline digital agency with simple one-stop marketing, sales and after-sales solutions.

We’ve partnered with clients across a range of sectors and countries, sports, energy, finance, competitions.

HBUFC Marketing Hub is part of HBUFC Trading PTY LTD. An EME Special Enterprise company that’s 100% owned by the HBUFC Trust. 10% of our profit is donated directly to our NGO.


How we work

Through collaboration with partners, we share our energy & enthusiasm to help build new stories, communities, and opportunities through a fresh approach ensuring high levels of both creative and analytics.

Digital Marketing ROI

We‘re able to provide a FREE ROI for lead generation across channels such as Google, Meta, LinkedIn, and TikTok. These ROIs include competitor analysis, website traffic, SEO breakdowns, keyword research and industry market size. The ROIs contain detailed projections for the amount of leads we will be able to generate for a specific advertising cost.

Marketing Strategy and Content Creation

To optimise the success of the lead generation campaigns, we create exciting and gripping content and collateral that pulls customers in and entices them to click on our adverts, directing them to a signup form generating a lead and streamlining the process.

Lead Development

We qualify incoming leads based off which leads are considered strongest against a set of pre determined filters. The information from these hot leads is then inputted back through our campaigns in order to try and find more leads with similar criteria and build further efficiency in the model.

Campaign Management and Reporting

Reviewing the content and collateral, cost per lead, click through rate and other important analytics that can affect the overall performance of the campaign, and sharing this with the client for complete transparency and the potential for collaboration on updated strategy.

CRM

At the centre of our most efficient models we build customised CRMs. Customer Relationship Managers enable us to seamlessly direct customers into an automated funnel allowing us to manage large audiences with ease.

Social Media Engagement & Community

We run multiple social media accounts on many different platforms for our clients engaging in popular trends, community management and engagement, and directing any organic traffic towards a desired outcome i.e. a sign-up form.

WhatsApp Broadcast and Automation

WhatsApp broadcast messaging enables us to engage with very large databases in order to market campaigns (from 1000 to unlimited) messages sent at a time). WhatsApp broadcasting has a 90% higher open rate when compared to emails and SMS, and is a powerful sales tool used to drive revenue. We are also able to monitor analytics with ease.

WhatsApp automation enables us to install a chat function on the client’s website for easy customer service. This function allows potential customers to find out any questions they may have, while directing them to the sign-up, enabling us to qualify them.

Re-Marketing

We use re-marketing through a bespoke CRM to target users who have previously interacted with your campaign but did not make a purchase or complete a desired action. We can then stay connected with this audience by displaying relevant ads as they use social media, or search on Google.

Client Campaigns

Meet the team

Sales & Marketing Reports

We’ve written newsletters both for HBUFC, as well as other clients. These newsletters are tools used to drive engagement and sales and are tracked and monitored to ensure the content matches what the readers are interested in.

We can provide your business with a FREE digital marketing or WhatsApp broadcasting ROI

Simply click below to set up a meeting!